NICE Systems this morning announced that it is to acquire UK company Fizzback for approximately $80 million in cash. Fizzback is backed by Advent Venture Partners, Nauta Capital and TAG. Fizzback sends consumers requests for feedback relating to a specific interaction or transaction via mobile, web or social media. The feedback is then analyzed by Fizzback to determine a relevant response, and the company subsequently engages the consumer at the point of experience, for example in the contact center, branch, point of sale, mobile app, or on the Web.Source: http://feedproxy.google.com/~r/Techcrunch/~3/igCRz3mip_o/
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